Top 5 Fashion Games in Australia - Q1 2022 Performance

The first quarter of 2022 saw varied performance trends among the top 5 fashion games in Australia on a unified platform, according to data from Sensor Tower. Here's a closer look at their weekly downloads, revenue, and active user metrics.

Project Makeover by Magic Tavern, Inc. experienced a generally stable revenue stream, peaking at around $110K in late January. Weekly downloads saw a decline over the quarter, starting at 24K in early January and dropping to approximately 9K by the end of March. Active users mirrored this trend, starting at 124K in early January and declining to around 98K by the end of the quarter.

Outfit Makeover from SUPERSONIC STUDIOS LTD saw its highest download numbers in late January with 32K downloads, but this number decreased to about 5K by the end of March. Revenue remained relatively low throughout the quarter, with minor fluctuations around $10. Active users followed a similar trend, peaking at 29K in late January and falling to approximately 12K by the end of March.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited showed a significant increase in revenue towards the end of the quarter, reaching nearly $3K in late March. Downloads fluctuated, peaking at 19K in early January and dropping to about 6K by the end of March. Active users saw a steady decline from 26K in early January to around 15K by the end of the quarter.

Hair Challenge from Rollic Games maintained consistent download numbers, ranging between 6K and 14K throughout the quarter. Revenue remained low but stable, fluctuating between $20 and $80. Active users decreased from 79K in late December to about 53K by the end of March.

Hair Dye! by Crazy Labs saw its highest downloads in late December with 12K, but this number steadily declined to around 4K by the end of March. Active users also saw a decrease from 38K in late December to approximately 19K by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.